Sony Multi-Storey . cinema commercial . Gorgeous films.
1930’s -1960’s New York travelling through time and film genre across the façade and then up through the floors of a lower east side Manhattan apartment block's exteriors and interiors built in the studio. Starting at street level with the 1930’s TV shop passing by rooms from the 30’s, 40’s, 50’s, and 60’s and entering a television screen and up through the floors of period apartments, past a man trapped on a never ending escalator, a room packed with a curated collection of everything including a car bolted to the wall, model sets, exploding wallpaper patterns and a cavernous skylit attic whose towering back wall collapses revealing a rooftop concert.
studio build Prague . dir Johnny Green
dp Jess Hall . art director Michael Soun.